Monday, March 7, 2011

Dear Illiterate People at Victoria's Secret's Ad Agency...

I know that you're just a tad obsessed with boobs and soft-core porn, but could you please spend a few minutes studying grammar? Your TV commercials should not say, "There's 5 more ways..."

They should say, "There are 5 more ways..."

I'll give you a pass on the rule that anything under the number ten should be spelled out in full because I think that you rarely count over two.

"One boob. Two boobs. That's it. All done. Why continue counting?"


lincannon said...

This drives me crazy in ads. It is simple grammar, not complex. Complex I can uderstant but this,,,,,UGH!!!!!!

Deborah Knight said...

Thank you. I'm glad I'm not the only one clinging to old-fashioned things like grammar.

When I worked at ad agencies in the 70s and 80s we would NEVER release an ad with incorrect grammar. Our clients would never have allowed it.

Ads like this one tell me that there's a line of illiterates from the copywriter to the Creative Director to the CMO.

lincannon said...

It is so difficult to realize that basic simple(really it is) grammer that we use everyday is murdered in the press, or ads.
One day I was in the Post office and was reading the notices posted on the counter we were walking by and found 4 mistakes, some grammmar, some common. Go figure.

lincannon said...

Heat of the moment, spelling errors sorry.

Deborah said...

It's rampant. I read the comments on a lot of news stories online and I'm mortified! The sad thing is that it immediately sends a signal, "You're a moron!"

When people point out errors to us on our web sites, we're always so embarrassed and apologetic.